In 2017, the two founders of Intree, Jonathan Wolff-Petersen and Mikkel Vase, were employed at Neurons Inc, a world-leading consumer neuroscience company. They conducted studies for Fortune 500 companies here among Facebook, to help optimise their customer journey and advertising using neuroscience.
At Neurons Inc, they became interested in social media platforms, human psychology, and neuroscience.
Throughout their work, they realised that social media platforms could, and did, use this knowledge to hypnotise users into maximising their time on the platform.
Ultimately, these same strategies have allowed social media platforms to devolve into pollution-filled, addictive slot machines, where each platform is stuck in an endless competition for our attention.
The two founders began to question if this led to a better user experience and what harm this exploitation of human nature created.
This experience lit a spark in the two founders, who then began to imagine a social media platform that allowed users to create and maintain a connection with their friends and family without resorting to exploitative tactics.
As a first step, Jonathan and Mikkel managed to attract a small but dedicated community who, like themselves, had realised the harm to society that social media can create.
As the community grew, they were surprised to learn that across national barriers and cultural differences, the lack of privacy, the exploitation of human nature, and the theft of our data seemed to be a universal concern.
Today Intree has its HQ at Frederiksberg, Copenhagen, where we are attempting something impossible.
To create a social media platform where the users have the sovereign right over their data, time & privacy. As Intree started developing this new platform, our online club community grew.
Now we want to expand this concept and create a community for like-minded individuals who can support and encourage each other and become a part of something bigger.