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Mikkel and Jonathan, the founders of Intree
Mikkel and Jonathan, Founders of Intree

We are escaping the attention economy - And we want you to join us.

Follow our startup journey towards creating a new kind of social media. It’s an exciting adventure with great people! When you are a part of Intree Club, you are backstage with us as we develop and expand Intree. So connect with us, and help us to improve the platform with your advice and creative ideas!

We set the stage, you bring the show

Meet our members

Dr. Thomas Ramsøy, the founder of Neurons
Dr. Thomas Ramsøy
Icon of a brain
Founder of Neurons, Bestselling author
"If I could teach members one thing, it would be to understand how neuroscience and knowledge of human psychology affect our decisions and thoughts."
Hjalte Nylander
Hjalte Nylander
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Student & organiser at Intree Club
"I love to help manage this community. I’ve organised day-to-day activities while sharing my passions with people worldwide.”
Jacob Wolff-Petersen, the founder of Steelseries
Jacob Wolff-Petersen
Networking icon
Founder of Steelseries
"Know your social capital. Your existing network is powerful, and I want to guide you to take full advantage of it.”
FEatured members

Intree Club has many aspects

William W. Elung-Jensen

I joined the club to expand my network and connect with other entrepreneurs and business owners. Excited to share my journey with you all.

William W. Elung-Jensen
Co-founder and managing Director for Eddaheim.com
Alexander Valeur

I am a Pokemon cards investor and the owner of Collectibles.dk, as well as one of the podcast hosts of 'Ytringpligt', reaching 100.000 plays per month.

Alexander Valeur
Owner of Collectibles.dk
Marius Thorbjoerner

I help businesses build their online identity. I produce customised content and online marketing strategies to evolve your company traction.

Marius Thorbjoerner
Founder of Makerz.dk
Christian Ibsen

Though born and raised in Denmark, I currently live in Italy, working with Management Consulting & Business Development as a Project Lead/Manager.

Christian Ibsen
Milan, Italy
Patricia Plesner

I'm on a mission to create a greener future by harnessing our consumers' power of choice one booking at a time.

Patricia Plesner
CEO Ecohotels.com
Anette Thisgaard

I coach people in physical, mental and social needs. By understanding that all these aspects affect your overall health you'll be the best version of yourself.

Anette Thisgaard
Health coach & Personal Trainer
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The Story

The beginning

In 2017, the two founders of Intree, Jonathan Wolff-Petersen and Mikkel Vase, were employed at Neurons Inc, a world-leading consumer neuroscience company. They conducted studies for Fortune 500 companies here among Facebook, to help optimise their customer journey and advertising using neuroscience.

At Neurons Inc, they became interested in social media platforms, human psychology, and neuroscience.



A rotten realisation

Throughout their work, they realised that social media platforms could, and did, use this knowledge to hypnotise users into maximising their time on the platform. 

Ultimately, these same strategies have allowed social media platforms to devolve into pollution-filled, addictive slot machines, where each platform is stuck in an endless competition for our attention.

The two founders began to question if this led to a better user experience and what harm this exploitation of human nature created.

A fire lit

This experience lit a spark in the two founders, who then began to imagine a social media platform that allowed users to create and maintain a connection with their friends and family without resorting to exploitative tactics. 

As a first step, Jonathan and Mikkel managed to attract a small but dedicated community who, like themselves, had realised the harm to society that social media can create.

As the community grew, they were surprised to learn that across national barriers and cultural differences, the lack of privacy, the exploitation of human nature, and the theft of our data seemed to be a universal concern.

A new way forward

Today Intree has its HQ at Frederiksberg, Copenhagen, where we are attempting something impossible.

To create a social media platform where the users have the sovereign right over their data, time & privacy. As Intree started developing this new platform, our online club community grew.

Now we want to expand this concept and create a community for like-minded individuals who can support and encourage each other and become a part of something bigger.


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The road so far

Intree was born
We purchased the Intree.com domain, designed the Intree Logo and started to gather our team.
Mikkel and Jonathan, the founders of Intree
We started to build Intree
The first line of code was written! Hurray.
Intree app
We tried to get Elon Musks' attention
What could we do except post a billboard right in front of his HQ? No reaction from him yet.
A banner of Intree
We raised some attention
10.000 people across the globe agreed with the Intree vision. With a minimum amount of funds, we managed to gather a strong community of Intreeders.
The Intree team
Partnered with Dr. Thomas Ramsøy
Dr. Thomas Ramsøy unparalleled insight into neuroscience and distaste for addictive algorithms made him an ideal partner for Intree.

Other social media might have boarded someone like him to learn more about how to make their platform more addictive. We boarded him to do the opposite.
Dr. Thomas Ramsøy, the founder of Neurons
Expanding our Team
( 20 employee mark )

We are growing fast at Intree. Do you want to become a part of our team? Apply at Intree.com/careers
The Intree team
Want to get deeper involved?